If you’re a beauty enthusiast or just looking to try something new, I’ve got exciting news for you: In this post, I’ll be sharing 10 of the most popular and stunning makeup styles that are perfect for any occasion – whether you want to go all out for a special event or simply update your everyday look. As someone who loves trying out new makeup styles, I’m always on the lookout for fresh inspiration.
With the rapid pace of beauty trends in 2023, it’s been thrilling to see what’s new and what’s next from TikTok to my own social media pages. I’ve got a front-row seat to all the latest looks and must-try styles. These makeup styles are versatile enough to work for any occasion, whether you’re looking to dress up or keep things simple. You’ll find inspiration in these 10 gorgeous looks, from clean and natural to bold and glamorous, and everything in between.
MAKEUP LOOKS:
If you’re a beauty enthusiast or just looking to try something new, I’ve got exciting news for you: In this post, I’ll be sharing 10 of the most popular and stunning makeup styles that are perfect for any occasion – whether you want to go all out for a special event or simply update your everyday look. As someone who loves trying out new makeup styles, I’m always on the lookout for fresh inspiration.
With the rapid pace of beauty trends in 2023, it’s been thrilling to see what’s new and what’s next from TikTok to my own social media pages. I’ve got a front-row seat to all the latest looks and must-try styles. These makeup styles are versatile enough to work for any occasion, whether you’re looking to dress up or keep things simple. You’ll find inspiration in these 10 gorgeous looks, from clean and natural to bold and glamorous, and everything in between.
CLEAN GIRL MAKEUP
By the start of 2022, a revolutionary makeup trend began making waves across social media platforms, and two and half years later, its popularity endures. In my opinion, the clean girl makeup look remains the most iconic style ever conceived. This aesthetic is all about exuding effortless elegance while utilizing minimal yet effective makeup. The idea is to appear polished without looking like you’re trying too hard – a delicate balance that the clean girl makeup trend effortlessly strikes.
LATINA MAKEUP
Latina-inspired makeup has taken the beauty world by storm, with its signature blend of dramatic lashes, velvety matte skin, defined eyebrows, and a touch of warmth courtesy of a brown lip liner. The Pinterest-perfect look is characterized by luscious lashes that add volume and dimension to the eyes, a smooth complexion devoid of shine, and brows that are expertly shaped and angled to frame the face. For those looking to recreate this stunning look, the possibilities are endless.
BADDIE MAKEUP
The Baddie makeup style bears some resemblance to the Latina look, but with a key difference – less contrast. While Latina makeup often features dramatic contouring and concealing, the Baddie look takes a bolder approach by emphasizing eyes and lips. This style is undeniably bold and dramatic, making it perfect for those who want to make a statement.
Of course, you can always tone down the eye makeup if you prefer a more subtle look, but either way, you’ll still exude that confident ‘baddie’ vibe. For inspiration, check out Pinterest’s wealth of Baddie makeup examples.
DOUYIN MAKEUP
The Douyin makeup trend, which originated on the popular Chinese app Douyin, has taken the world by storm with its unique and doll-like aesthetic. At its core, Douyin makeup emphasizes bold eye makeup, resulting in a mesmerizing, almost lifelike appearance. The signature look typically starts with a matte skin base, which serves as the perfect canvas for a generous application of glittery eyeshadow and highlighter.
With these key elements in place, you’re well on your way to recreating this captivating makeup look.
GRUNGE MAKEUP
The grunge makeup style is a bold and dramatic departure from the clean girl aesthetic, prioritizing eye and lip play for maximum impact. Think richly pigmented eyeshadows, sharp winged liners, and statement-making lip colors paired with matte skin. This look is all about making a statement and embracing a more undone, edgy vibe.
STRAWBERRY MAKEUP
The strawberry makeup trend, also dubbed the sun-kissed look, has taken the beauty world by storm. Its origins can be traced back to Hailey Bieber’s signature style, which quickly went viral on TikTok. What sets this trend apart from the popular ‘clean girl’ aesthetic is its emphasis on bold blush colors and subtle freckle details. Pinterest users have been raving about this look, with many users incorporating it into their daily beauty routines.
IGARI MAKEUP
The strawberry makeup trend, also dubbed the sun-kissed look, has taken the beauty world by storm. Its origins can be traced back to Hailey Bieber’s signature style, which quickly went viral on TikTok. What sets this trend apart from the popular ‘clean girl’ aesthetic is its emphasis on bold blush colors and subtle freckle details. Pinterest users have been raving about this look, with many users incorporating it into their daily beauty routines.
E-GIRL MAKEUP
The E-girl makeup trend is characterized by its playful and dramatic flair, centered around bold eye makeup and vibrant blush tones. Imagine a look that combines striking winged eyeliner, faux freckles, and rosy cheeks for an overall effect that’s both captivating and slightly edgy. This aesthetic often extends to colorful hair, further solidifying the E-girl identity. The visual result is reminiscent of a ‘cold girl’ makeup trend, where bold colors evoke a sense of coolness and detachment.
As seen on Pinterest, this look requires a mix of creative expression and experimentation to achieve its signature style.
LATTE MAKEUP
One of my go-to makeup trends is a sun-kissed look that features a bold bronzer, faux freckles, luscious brows, and a natural lip gloss finish. This everyday makeup look is not only easy to recreate but also perfect for everyday wear. There’s something about this look that evokes the feeling of lounging by the ocean – perhaps it’s the way the bronzer gives your skin a warm glow or the way the freckles add a playful touch. Whatever the reason, I’m hooked on this beach-inspired beauty.
UNAPPROACHABLE MAKEUP
The trend of unapproachable makeup, which emerged in August 2023 and remains popular to date, is characterized by its dramatic and striking features. The primary objective is to create a formidable appearance through bold eye makeup, vibrant lip colors, and defined contouring. This aesthetic is designed to command attention and leave a lasting impression.
